“50% Less Fat**Great tasting Walkers crisps, big on flavour with 50% less fat**Made with our finest quality ingredients, this range is baked and never fried with all the great flavour you love from Walkers and 50% less fat**.Perfect to bring a tasty crunch to your lunch.** than regular potato crisps”At Walkers we have brought moments of delicious crunchiness & smiles to everyone in Britain since 1948.So, when life gives you potatoes… bake crispsH. Walker